With Enrollment Management, Dr. Rettig and his esteemed contributors have provided higher education leaders with a practical book that frames the challenges of enrollment management and presents concrete short-term and long-range actions that administrators can start taking today. Despite the myriad pressures faced by universities and colleges—and detailed masterfully in this book—the overall message is one of hope. Readers will learn the solutions to many of the demands that keep them awake at night: student recruitment and retention, decreasing funding and increasing costs, graduating students with the skills that employers demand, and strategic enrollment management planning. Learn from the experts!

N. Karl Haden, president, Academy for Academic Leadership

Dr. Perry Rettig has written a must-read contemporary primer for enrollment managers concerns with tackling the modern-day challenges of strategic enrollment management. From financial aid to academic programming, to marketing--he leaves no stone unturned. Written for busy leaders, you won't want to miss this practical guide chock-full of practitioner-based essays.

Jacquelyn D. Elliott, President, enrollmentFUEL