- Home
- ACADEMIC
- Linguistics
- Applied Linguistics
- Language in Business, Language at Work
Inspection copy added to basket
This title is available for inspection copy requests.
Please note our inspection copies are only available in ebook format, and are fulfilled by VitalSource™. If an ebook isn’t available, please visit our inspection copy page for more information.
Buy from Bloomsbury eTextBooks
You are now leaving the Bloomsbury Publishing website. Your eBook purchase will be with our partner https://www.vitalsource.com.
Your credit card statement will show this purchase originating from VitalSource Technologies. They will also provide any technical assistance you might require.
You must sign in to add this item to your wishlist. Please sign in or create an account
Description
Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.
The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.
This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.
Table of Contents
Part I: corporate perspectives
2. Communicating with stakeholders
3. Branding
4. Digital PR
5. Talking to customers
6. Crisis communication
Part II: management perspectives
7. Leadership
8. Change management
9. Managing conflicts
10. Diversity and inclusion
Part III: employee perspectives
11. The language of recruitment
12. Interviews in the workplace
13. Constructing employees
14. Using language in business, using language at work
Product details
| Published | 31 Jan 2018 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 1st |
| Extent | 343 |
| ISBN | 9781349938087 |
| Imprint | Bloomsbury Academic |
| Illustrations | 100 bw illus |
| Publisher | Bloomsbury Publishing |
About the contributors
Reviews
-
Rather than prescribing the same old (often misconceived) advice about language use, this book encourages the reader to understand how language works, to analyse it, and to produce it in an effective and context sensitive manner. I highly recommend it to anyone studying corporate communication.
Jonathan Clifton, Université de Valenciennes, France
-
This is a vital resource book for anyone studying or teaching business communication. There is so often a gap between sensing how language works in real business contexts, and knowing how to analyse it with a view to meeting the discursive challenges of the business world. The case studies and 'over to you' sections bring the theory to life and help readers to build connections with their own experience.
Ruth Breeze, Universidad de Navarra, Spain
-
A richly exemplified, comprehensive, and much-needed linguistic introduction to business and corporate communication by two leading experts in the field. Highly accessible and engagingly written, it invites readers to join the authors in the joint exploration of the topic at hand.
Zsofia Demjen, University College London, UK

























