Skip to main content

Brand Management

Theory and Practice

Jayne Heaford (Author)

Online Access / Resources
  • Textbook
Brand Management cover

Brand Management

Theory and Practice

Jayne Heaford (Author)

Online Access / Resources
  • Textbook
Ebook (PDF) $63.45 Ebook (Epub & Mobi) $63.45
Quantity Available on Jan 21 2027
$63.45

Available for purchase via Bloomsbury etextbooks on publication date

This title is available for exam copy requests
Request an exam copy

Description

Product details

Bloomsbury Academic Test
Published Jan 21 2027
Format Ebook (Epub & Mobi)
Edition 1st
Pages 232
ISBN 9781350508453
Imprint Bloomsbury Academic
Publisher Bloomsbury Publishing

About the contributors

JH

Author

Jayne Heaford

ACCOMPANYING MATERIALS

Bloomsbury Online Resources

Go to this book’s resources.

Related Titles

Images of Health in Food Advertising cover
Images of Health in Food Advertising
Debbie Danowski
$115.88 RRP $144.85
Hardback +2 other formats
Advertising in America cover
Advertising in America
Danielle Sarver Coombs
$39.55 RRP $43.95
Paperback +3 other formats
Consumer Insights Handbook cover
Consumer Insights Handbook
Danielle Sarver Coombs
$72.45 RRP $80.50
Paperback +3 other formats
Marketing Research cover
Marketing Research
Alan Wilson
$105.25 RRP $116.95
Paperback +2 other formats
Introduction to Marketing cover
Introduction to Marketing
Andrew Corcoran
$85.45 RRP $94.95
Paperback +3 other formats
PR Agency Handbook cover
PR Agency Handbook
Regina M. Luttrell
$59.35 RRP $65.95
Paperback +3 other formats
Marketing in Creative Industries cover
Marketing in Creative Industries
Gabriele Troilo
$85.45 RRP $94.95
Paperback +2 other formats
Brand Thinking cover
Brand Thinking
Allison J. Steinke
$46.35 RRP $51.50
Paperback +3 other formats
Marketing and Social Media cover
Marketing and Social Media
Lorri Mon
$65.65 RRP $72.95
Paperback +3 other formats
Strategic Copywriting cover
Strategic Copywriting
Edd Applegate
$52.65 RRP $58.50
Paperback +3 other formats
Social Media cover
Social Media
Regina M. Luttrell
$49.95 RRP $55.50
Paperback +3 other formats
Marketing cover
Marketing
Robert W. Palmatier
$85.45 RRP $94.95
Paperback +3 other formats
Advertising Account Planning cover
Advertising Account Planning
Kelli S. Boling
$43.65 RRP $48.50
Paperback +3 other formats
Art of Small Business Social Media cover
Art of Small Business Social Media
Peg Fitzpatrick
$39.55 RRP $43.95
Hardback +3 other formats
History of Advertising cover
History of Advertising
Jef I Richards
$59.35 RRP $65.95
Paperback +3 other formats
Social Media Strategy cover
Social Media Strategy
Keith A. Quesenberry
$79.15 RRP $87.95
Paperback +3 other formats
Voice Marketing cover
Voice Marketing
Laurence Minsky
$46.35 RRP $51.50
Paperback +3 other formats
Cosmetics Marketing cover
Cosmetics Marketing
Lindsay Karchin
$62.05 RRP $68.95
Paperback +2 other formats
Integrated Marketing Communication cover
Integrated Marketing Communication
Robyn Blakeman
$85.45 RRP $94.95
Paperback +3 other formats
Selling Europe to the World cover
Selling Europe to the World
Pierre-Yves Donzé
$40.95 RRP $45.50
Paperback +3 other formats
SilverComm cover
SilverComm
Anne M. Cooper
$44.95 RRP $49.95
Paperback +3 other formats
Brand Storytelling cover
Brand Storytelling
Keith A. Quesenberry
$44.95 RRP $49.95
Paperback +3 other formats
Marketing Analytics cover
Marketing Analytics
Robert W. Palmatier
$89.55 RRP $99.50
Paperback +3 other formats
Essentials of Contemporary Marketing cover
Essentials of Contemporary Marketing
Mo Willan
$43.20 RRP $48.00
Hardback +2 other formats
Environment: Photon QA