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Description
Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.
Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
Features of the fifth edition include:
New Chapter (4) on Generative AI;
New Chapter (7) on Storytelling in Social Media;
New Feature Boxes:
-Sticky Social Media;
-ROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting): Campaigns in Action,
-Storytelling: Communicate, Captivate, Connect;
Chapter objectives, learning outcomes, and discussion questions;
Glossary of terms;
Updated appendix with social media guidelines templates;
Ancillaries for instructors and students on publisher's website
Table of Contents
Part I: Foundations of Social Media
1. Comprehensive Communication
2. The Evolution of Social Media
3. Law, Privacy, and Ethics in the Social Media Age
4. Generative AI
Part II: Strategic Approaches to Social Media
5. Developing a Social Media Plan
6. Measuring Social Media's Impact and Value
7. Storytelling in Social Media
8. Social Media Channels
9. Content Creation and Curation
10. Sticky Social Media
11. Visual Content
12. Media and Influencer Relations
13. Crisis Management
14. The Future of Social Media
Appendix A: Public Relations and Social Media Planning Template
Appendix B: Campaign Planning and Execution Template with Idea Integration
Appendix C: Social Media Audit
Glossary
Product details
| Published | Jul 24 2025 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 5th |
| Extent | 288 |
| ISBN | 9781538167137 |
| Imprint | Bloomsbury Academic |
| Illustrations | 44 bw illus |
| Publisher | Bloomsbury Publishing |
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