Marc W. Vinyard is Associate University Librarian for Graduate Campus Libraries and Liaison for Advertising, Business, and Integrated Marketing Communication at Pepperdine University, USA. He has 25+ years of experience as a business information specialist. He assists students with business research, extending beyond data retrieval to help them understand and contextualize the information. He has published several peer-reviewed articles and is co-author of the book Demystifying Scholarly Metrics: A Practical Guide (Libraries Unlimited, 2022).