His appeal is very much to the high-flyer, looking for a cause that will give the fullest moral satisfaction ... Yet he is also admirably realistic about the need to park one's own desire for a certain kind of sainthood, to accept the need for ordinary self-care so as to avoid falling victim either to burnout or – worse – to one's own mythology, and to remain clear about what measurable differences might look like ... Offers a bracingly hopeful perspective, insisting on the necessity of doing all you can to allow yourself to be sensitised and resensitised to that which eats away at the dignity not only of humanity but (an important element in Bregman's argument) of the entire living environment

Guardian

What an inspiring book! A tremendous trumpet call to clear our heads of the current inward looking obsessions with self-realisation and all those selfish life-coaching motivational goals, aims and targets that we are told will bring us happiness, and to think instead about satisfying that part of us that can make a difference to the world. And as Rutger Bregman brilliant demonstrates, that, in the end, is where our true happiness and fulfilment is most likely to be found in the first place

Stephen Fry

Every now and then something tumbles from a brave mind and clangs at your feet like a full metal gauntlet. Moral Ambition is a book of weight, wit and incitement. There is something Socratic about Bregman. His works set off a mechanism that expands the readers ability to deal with and accept the vast and beautiful potential of humanity. I believe he calls himself a historian, he's not. He's a revolutionary in a sensible coat

Russell Crowe

Rutger Bregman has become the voice in my head. A disruptive revolutionary armed with an actual, tangible plan. At last

Jameela Jamil

Rutger Bregman's latest work isn't merely a book; it's a call to action for humanity to reevaluate our paradigms of success and impact in the world. It serves as a stark wake-up call, urging us to truly utilise our talents to create the future we all wish to live in

Trevor Noah

Rutger Bregman challenges the reader to use their lives to improve the world. A bracing but ultimately uplifting wake-up call for a culture increasingly drowning in distraction and consumption!

Cal Newport, New York Times bestselling author of SLOW PRODUCTIVITY and DEEP WORK