Aswin Punathambekar is Associate Professor in the Department of Communication Studies at the University of Michigan-Ann Arbor, USA. He is the author of From Bombay to Bollywood and co-editor of Global Bollywood and Television at Large in South Asia. He has also published articles in journals such as Media, Culture and Society, International Journal of Cultural Studies, BioScope: South Asian Screen Studies, and Popular Communication: International Journal of Media and Culture.