Fierce, freewheeling piece of modern folk horror that thrums with originality

James Lovegrove, Financial Times

An incredibly fun read … Joey Batey has pulled another arrow out of his creative quiver and hit a bullseye

GRIMDARK

Vigorous, lurid, page-turning

LOCUS

Batey writes confidently, leaning into the mordant comedy, while also committing fully to the book's disturbing premise

SFX

Fabulously mad … I loved it straightaway … So convincing that I'm a little bit worried that somehow I too will end up living in a disused water park with purple hair and weird chalk symbols on the door. Usually, I'd say, oh, if people like this book or this book then they'll love this, but actually, I can't here: It's Not A Cult genuinely isn't like anything else. But if you love characters so vivid you feel like they might be lurking in your wardrobe right now, wicked-clever jokes, and a brilliantly cynical take on the music industry (and death cults): this is fully for you

Natasha Pulley, bestselling author of THE WATCHMAKER OF FILIGREE STREET

Gloriously over-the-top and under-the-skin. In his enthusiasm for an ornate turn of phrase and Gothic levels of grubbiness, Batey evokes shades of early Angela Carter and Nicola Barker

Oskar Cox Jensen