There is simply no better introductory book on this topic. It is comprehensive, easy to understand, and chapters need not be read sequentially.

Martin Hedesström, University of Gothenburg, Sweden

Nancy Kim's stellar textbook on judgment and decision making is the best resource I have found for my entry-level course for decision science and behavioral economics majors. This book is approachable, explains concepts well, and covers the key contributions of the field comprehensively.

Julie Downs, Carnegie Mellon University, USA

An essential core textbook on judgment and decision-making, sapiently merging theory, scientific evidence and real-world applications in different fields to provide a well-rounded understanding of the discipline.

Claudia Civai, City St. George's, University of London, UK

An invaluable resource for students and researchers alike. Kim skilfully unpacks key theories and findings in judgment and decision-making, bridging laboratory insights with real-world applications. Warning: This book may cause cognitive dissonance. Kim's masterful exploration of judgment and decision-making reveals the startling truth about how our minds work. You may never look at a menu, a price tag, or a ballot the same way again.

John Petrocelli, Wake Forest University, USA

This book is a valuable resource for anyone interested in understanding how we make decisions. Its blend of theoretical insights and practical examples makes it a useful text for both academic study and real-world application. Whether you are a student, a professional, or simply curious about the intricacies of human decision-making, this book offers a thorough and engaging exploration of the subject.

Mark Crowder, Manchester Metropolitan University, UK